Have you seen the new face of Smallcakes Ahwatukee?
“Customer Service & product quality is our first priority” – This might as well be written in stone and is the mission statement of the new owners of Smallcakes Ahwatukee – Stephanie & Christian King – who opened their doors on January 20, 2020.
A New Day
For the past 3 years prior to their arrival, Smallcakes Ahwatukee has been quietly nestled in the heart of the community selling gourmet cupcakes and delicious homemade ice cream at the corner of Ray Road and Ranch Circle Drive (commonly referred to as “The Jamba Juice Plaza). As a business, it had experienced a few ups, as well as a few downs. Staffing & scheduling issues in the past caused store closures which ultimately led to a decline in confidence from regular customers and newcomers alike. “No matter how delicious our product is, if we are not there for our community when we say we will be, our community will not be there for us” said Stephanie when asked about the importance of the location and product reputation.
When they first had the idea to start a new venture, Stephanie and Christian had 3 must have’s when purchasing a new business: 1. It had to be a product they truly believed in; 2. It had to be in a location that felt like home; and 3. It absolutely had to be something that brought joy to other people lives.
“For the first 2 months, we looked at all types of businesses, but none really checked all the boxes. Then one day, Christian came home with what seemed to be too good to be true – a cupcakery business that was on the market”
You see, for the Kings this was an “ah-ha” moment as if their lives and career had come full circle. Christian’s passion for the bakery industry started with his first job in the workforce at the age of 16 in his hometown bakery. He first worked alongside a master baker as a baker assistant – helping to order supplies, receiving shipments and preparing the ingredients. He quickly advanced and moved on to learning the art of decoration and presentation finishing.
Stephanie started baking with her mother at the age of 5 and has never looked back. Her mother, a professional baker and cake decorator for the past 27 years all over Canada, taught Stephanie early on that using quality ingredients matched with a little patience and love is an excellent equation to the perfect baked good. Her passion for baking and creating special memories for those who enjoy her creations is who she is.
“There is no better moment for Christian and I, then when a customer tries one of our new daily cupcake or ice cream unique creations, and shares with us that it instantly took them back to a special time or memory in their life.” Stephanie and Christian repeatedly joke about their homemade 24 Karat ice cream being the reason why they purchased the business….“When we first tried this flavor, it reminded us about our first family vacation with our 2 kids, but also because it’s just that insanely good!”
This is what it’s all about for the Kings – making lasting memories that can be shared with all and serving and supporting the community.
On February 24, Smallcakes Ahwatukee went through a complete renovation that lightened up the walls and brought natural and soft finishes with a hint of modern French styling. They added a very comfortable sitting area when you walk in where you can sit back, relax and enjoy their unbelievably tasty treats. The shop is now open from 12pm to 6pm Tuesday – Friday and 11am to 4pm Saturday and Sunday.
Christian and Stephanie are truly humbled by all the love and support that they have received in Ahwatukee so far. The community has has opened their arms to welcome them and for that they are very grateful. “Our commitment to this community is the same as the commitment we made to ourselves. We promise to always show up, we promise to deliver the highest quality product, and we promise to do better each and every day.
Smallcakes Ahwatukee is located at 4302 E. Ray Rd. Suite 102 Phoenix 85044 and can be reached at 480-706-2253 for custom/call ahead orders or on Facebook @smallcakesphx. They sell a variety of sweets including custom order cakes, cupcakes, fresh homemade ice cream, cookies and a variety of beverages.